Costco is officially tightening the rules on who gets to shop early — and not everyone is happy about it. Starting Labor Day, the wholesale giant will begin strictly enforcing its updated store hours policy, giving exclusive early access to Executive Members while making others wait.
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Policy
The new policy gives Executive Members a one-hour head start during weekdays. From 9 a.m. to 10 a.m., only those with the higher-tier membership can enter and shop. Everyone else — including Gold Star and Business members — will have to wait until 10 a.m. to get in.
This isn’t exactly brand-new. The rule was first introduced in June 2025, but it wasn’t strictly enforced back then. During the summer months, non-Executive Members were often still allowed in early as stores adjusted. That grace period, however, is officially over.
Reasons
Why the change? It’s all about member benefits. Executive Memberships cost $120 a year — double the price of a standard Gold Star membership. In exchange, shoppers get 2% cash back on most purchases, extra discounts on services, and now, this early shopping perk.
By offering early access, Costco is giving its premium members a less crowded, more relaxed shopping experience. Think shorter lines, easier parking, and less competition for in-demand items. That’s a major win — if you’re willing to pay for it.
Reaction
As you might expect, not everyone is thrilled. Some longtime Costco shoppers feel this move is unfair, creating a “two-tier” shopping experience that prioritizes those who can afford to spend more.
Comments on social media have been mixed. Some people are calling the policy elitist, while others say it’s just a natural benefit of paying more.
One frustrated member wrote, “I’ve been loyal to Costco for years. Now I’m being treated like a second-class customer?” Meanwhile, Executive Members have chimed in to defend the perk, saying the added cost should come with tangible rewards.
Business
From Costco’s perspective, it makes financial sense. Encouraging more people to upgrade to Executive Membership means more revenue. Even if members don’t rack up huge 2% rewards, that higher membership fee adds up for the company.
Plus, staggered shopping hours could help manage store traffic, especially during the busy holiday season. Fewer people in the store at once means an overall smoother experience.
Here’s a breakdown of membership differences:
| Membership Type | Cost/Year | Early Access | 2% Rewards | Extra Services |
|---|---|---|---|---|
| Gold Star | $60 | No | No | No |
| Executive | $120 | Yes (9–10 a.m.) | Yes | Yes |
Impact
This shift may leave some shoppers reconsidering their membership tier. If you’re someone who prefers early-morning shopping — to avoid crowds or fit a tight schedule — you might feel pushed to upgrade.
On the other hand, if you’re used to shopping later in the day, not much changes. The main challenge is now waiting until 10 a.m., even if you show up early out of habit.
Costco is betting that enough people will see the early hour as a valuable benefit, not a punishment. But time will tell whether this move improves member satisfaction — or pushes loyal shoppers away.
Alternatives
If you’re not interested in paying more, there are still ways to shop smarter. Try visiting in the early afternoon during weekdays, when crowds are typically smaller. Or consider using Costco’s same-day delivery through Instacart for some items.
At the end of the day, this change may be inconvenient, but it’s part of a larger trend: more perks for premium members, more pressure on everyone else.
FAQs
When does Costco’s new policy start?
It takes effect on Labor Day 2025.
Who gets early access at Costco now?
Only Executive Members can shop from 9–10 a.m.
How much is an Executive Membership?
Executive Membership costs $120 per year.
Can regular members shop before 10 a.m.?
No, regular members must wait until 10 a.m.
Is early access worth the upgrade?
It depends on your shopping habits and schedule.
